Six years in, Snow Babe Balloons was ready for a brand that actually matched their work. We built the whole thing from scratch — strategy, color palette, logo system, icons, and patterns — for two sisters-in-law and mamas claiming the bold corner of Charlotte's balloon market.

Every balloon installation tells a story, but the brand behind it has to tell that same story too! Here's how we helped Bliss Balloons carry their signature joy from in-person events into every corner of their marketing.

If you’ve ever Googled “what does a boutique marketing agency do?” you’re probably trying to figure out if hiring one actually makes sense for your business. Fair question.

WHAT MYLIU (MY•LOO) REALLY MEANS When I started this business back in 2020, I didn’t want a trendy name with no meaning. I wanted...

Let’s get one thing straight… running a business while raising a toddler is not “girlboss chic.” It’s real life. It’s messy, loud, exhausting, and sometimes hilarious in ways you couldn’t make up if you tried.

If you would have told 19-year-old me that dropping out of college would lead to running the marketing for a multi-million dollar real...