WE DON'T USUALLY LIKE TO PICK FAVORITES bUT...

MYLIU
/MY•LOO/ • VERB
When I was picking a name for my business, I knew I wanted it to reflect my Lithuanian roots—just like my maiden name, Luneckas. As I played around with different ideas, I came across the phrase "As Tave Myliu," which means "I love you" in Lithuanian. It hit me right away. That phrase summed up everything I wanted my business to stand for: genuine care, real connection, and a personal touch. And with that, Myliu Marketing was born.
SMALL BUT MIGHTY
MEET THE MYLIU CREW

Lexi Gillian,
Owner & Creative Director
Lexi is the founder and creative director behind Myliu — the bold, strategic heartbeat of the studio. An Enneagram Eight with a cheerleader’s spirit, she leads with honesty, strength, and a whole lot of heart. As a single mom and creative entrepreneur, she knows what it means to build something real while balancing it all. Clients often say they leave every call with Lexi feeling more confident, supported, and excited about where their brand is headed.

Trystin Luneckas,
Creative Partner
Trystin is the soul behind Myliu — a true Enneagram Nine who brings calm, care, and creativity to everything she does. She’s our brand photographer and the heart of client connection, making every collaboration feel personal and meaningful. As a new mom, she finds so much joy in using her creative gifts as an outlet and pouring that same warmth into every project she’s part of.
A NOTE FROM LEXI
Hey friend!
I’m so glad you stumbled into my little corner of the internet. My hope is that as you read, you feel warmth, encouragement, and a reminder that you’re not alone, no matter where you’re at in life.
So… what’s your purpose? The million dollar question, right?
Mine started taking shape when I launched Myliu in 2020. It was a leap of faith with no formal marketing or business training, just a lot of heart and a feeling that I was meant for more. Imposter syndrome has definitely made a few appearances along the way.
Then in 2023, everything shifted again in the best way possible when I became a mom to the most beautiful little girl. Suddenly, I was juggling two of the most meaningful (and messy) roles in my life: motherhood and entrepreneurship. If you’d told me ten years ago that I’d be a single mom running a thriving business, I probably wouldn’t have believed you.
And honestly, I’m still figuring it out as I go.
This journey has been full of growth, grace, and plenty of lessons learned the hard way. That’s why I love working with down-to-earth creatives who embrace both the fun and the imperfect moments. We don’t have to have it all together to create something beautiful.
My faith, raising a kind little human, and living with purpose are at the heart of everything I do. Supporting my clients, those incredible humans who trust me with their dreams, comes right alongside those values. I love partnering with people who see their business as part of their life, not their whole life.
And if that little voice of doubt ever starts whispering in your ear, remember this: someone less qualified than you is out there doing exactly what you dream of doing.
Being a small business owner is such a gift. We get to create, connect, and grow every single day. So if you ever need a bit of encouragement about business, faith, motherhood, or just life, I’d love to hear from you!


A Down-to-earth design studio •
you ASKED,
WE ANSWERED
Definitely getting into the nitty-gritty of color analysis and font pairings. There’s just something so satisfying about watching them come together to create a whole vibe that ties everything together and sets the mood for the entire project
My ideal client is someone I’d love to grab coffee with—down-to-earth, genuine, and all about quality over quantity. They might be a female entrepreneur, a small business owner, or someone pouring their heart into a side hustle they’re passionate about. And if they’re a Midwesterner or an iced chai fan, that’s an extra win in my book!
Each day has it's highs and lows. Some days I'm fighting for my life and other days I want 10 kids. The hardest in general though has been trying to balance work and being a mom. I'm super grateful that I get to work and be a present mama but definitely still comes with its own set of struggles.
I love browsing Pinterest (check out my page here!) and drawing inspiration from everyday things like nature, architecture, fonts, color palettes and more. I also have a ton of design books that I flip through whenever I hit a creative block.
Lexi: It's always a coin toss between an Iced Chai or an Iced Mocha. If it's Pumpkin Spiced Latte season though, then we ride at dawn. I am a 100% a basic PSL girlie through and through.
Trystin: Anything caffeinated. I have a newborn.


ABOUT THE MYLIU STUDIO
Designing A brand that feel like you — confident, intentional and impossible to ignore
Myliu Marketing started with a simple goal — to help small business owners and creatives show up online with confidence. Based in Iowa City, we design brands and websites that feel like you, connect with your audience and actually move your business forward.


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© 2020 - 2025 Myliu Marketing LLC | Based in Iowa City, IA
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"Creating Bold, Strategic Brands for Down-to-Earth Creatives."









































![🥹 Guys I want to cry about this one -
To kick off this sappy caption, Molly is an absolute rock star of a human being and I am 100% a better person because of her 🤍
@bookkeepingbymolly has been an internet friend of mine for about a year now and I straight up just asked her one day that when she was ready for a rebrand, if I could do it for her.. and ofc, she said yes 💍
Throughout our friendship and time working together she has let me: email her late-night (bcuz working moms lol), take creative control, and allowed me to just be so authentically myself.
(If you guys saw our DMs you’d think we’ve been friends for decades lol.)
She is such a hard worker, an amazing mom and a fantastic business owner. If you’re looking for bookkeeping, please inquire on her website 😉
All of this to say, I’m so proud to be this little piece of her journey and I can’t wait to watch her keep kicking ass 🤍
www.bookkeepingbymolly.com is now live everywhere 🥰
Love you to bits, Molly 🤍
[I hope to do another post soon on what went into this logo suite, but I just adore the concept of taking a business owners messy books and untangling them to where they can make empowered decisions.]
Services:
• Mini Brand Suite
• Mini Website Build
#branding #thefutureisfemale #socialmediamanagement #onlinedesign #iowaentreprenuer #iowabusinessowner #iowasmallbusinessowner #femalesinbusiness #femalepreneur #digitalmarketing #digitalmarketingstudio #womeninbusiness#iowadigitalmarketing#iowacityiowa #myliumarketing #desmoinesiowa #soloniowa #iowa #femalesinbusiness #soloentrepreneurs #onlinebusinesscoaching #femalesmallbusinessowner #sbo](https://scontent-iad3-2.cdninstagram.com/v/t51.75761-15/488189143_18037277495567603_8508162019616466441_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=VejHYC1K_c0Q7kNvwHSd6Fo&_nc_oc=AdmUmRhx61CTvBRPTSuoojmsRy3fc4dJNz1W_XmmdAgjMuf_PdVxr2791DkoenIGdsk&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=y3RQJvlgMoamKtHYTkXKRQ&oh=00_AfghXA9uAkrpM6iVhElVX1oBWi2PD5PsAdXS5CeT6tEswA&oe=692C2D0F)



![And my new mid-afternoon Alani habit does not help this spiral. Pls send help 🥲
Follow for more unhinged content! *takes a bow*
[#branding #thefutureisfemale #wixwebsites #socialmediamanagement #onlinedesign #iowaentreprenuer #iowabusinessowner #iowasmallbusinessowner #femalesinbusiness #femalepreneur #digitalmarketing #digitalmarketingstudio #womeninbusiness#iowadigitalmarketing#iowacityiowa #myliumarketing #desmoinesiowa #soloniowa #iowa #femalesinbusiness #solopreneurs #servicebasedbusiness #onlinebusinesscoaching #femalesmallbusinessowner #sbo]](https://scontent-iad3-1.cdninstagram.com/v/t51.75761-15/486405486_18036473471567603_6459056630412953427_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=sOSkIpyDrbsQ7kNvwFXaHEx&_nc_oc=AdnPq3hVQr8AzNzhbIiixIYatNcrgRwYjv-NtiCU2zc6nzrKX4WtJwTZNDNtHWmU29U&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=y3RQJvlgMoamKtHYTkXKRQ&oh=00_AfiIevu1dIK7Sz2tULfBLmEvhsixVf7vVd9nbfHgbxXSYQ&oe=692C3C69)












