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Why We Love Sticker Mule for Branded Merch
Sticker Mule makes branded merch easy, and its Give platform helps businesses turn custom products into simple, engaging giveaways.
Alexandra Gillian
Sep 141 min read


What Growth Looks Like Now: A Birthday Reflection from Galena
A birthday reflection on business growth, letting go, building better systems and creating a business that leaves room for the life you actually want.
Alexandra Gillian
Aug 293 min read


How We Built Snow Babe Balloons a Brand That Finally Matched Their Work
Six years in, Snow Babe Balloons was ready for a brand that actually matched their work. We built the whole thing from scratch — strategy, color palette, logo system, icons, and patterns — for two sisters-in-law and mamas claiming the bold corner of Charlotte's balloon market.
Alexandra Gillian
Aug 44 min read


Bliss Balloons: A Branding & Marketing Case Study by Myliu Marketing
Every balloon installation tells a story, but the brand behind it has to tell that same story too! Here's how we helped Bliss Balloons carry their signature joy from in-person events into every corner of their marketing.
Alexandra Gillian
Aug 42 min read


Behind the Lense: Capturing White Pumpkin's Exclusive Space Jellycat Release
When the highly-anticipated Jellycat Space Collection finally landed in the US, White Pumpkin scored an exclusive release — and we were there with cameras in hand. 👽✨ Go behind the scenes of our Space Jellycat Release brand shoot, plus get the scoop on why professional brand photography is a total game-changer for small businesses, product launches, and special events in the Iowa Corridor.
Alexandra Gillian
Apr 205 min read


Brand Photography: Why It's a Game-Changer for Your Small Business
Wondering if brand photography is worth the investment for your small business? We're pulling back the curtain on our Third Way Formation shoot at Hotel Chauncey in downtown Iowa City — breaking down the 5 shot types every brand needs and why your location matters more than you think. ✨
Alexandra Gillian
Apr 205 min read


Elevate Your Brand with Stunning Photography at The Serving Cafe in West Branch, Iowa
Restaurant brand photography in Iowa isn't a luxury — it's how the cafes and eateries that stand out are doing it. See how The Serving Cafe in West Branch turned monthly photo sessions into one of their most powerful marketing tools.
Alexandra Gillian
Apr 164 min read


Why Brand Photography is One of the Most Important Investments a Financial Advisor Can Make
Your website is your storefront. And before a client ever calls, they've already decided if they trust you — based on what they saw. Here's why brand photography changes everything.
Alexandra Gillian
Apr 163 min read



BRANDING + WEB DESIGN FOR THE BOLD FEMALE CREATIVE | A DOWN-TO-EARTH DIGITAL MARKETING STUDIO |
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