WISHES & WONDER EVENTS

BRAND OVERVIEW
Whimsical with upscale elegance
Fully Curated Party Planning for Life's Magical Moments
Sophisticated pinks with a rich and sultry extended palette for possible expansion to Bachelorette parties
Playful imagery with a touch of magic
Shannon is an Experienced Boutique Owner in Eastern Iowa who started a new Party Planning Business
Shannon is a long-time business bestie of mine and she approached me with the desire for a fully customized branding suite for her new venture, Wishes & Wonder Events. As a huge Disney enthusiast, Shannon's passion for thoughtful, well-planned events is deeply rooted in her love for all things Disney and making the little moments magical. Her goal is to create a seamless and unforgettable party planning experiences for any event big or small.
Shannon originally came to me just calling the company 'Wishes & Wonder Events', however we came up with the idea to expand it to a mini tagline of: 'For Life's Magical Moments'.
Project: The Signature Brand
Timeline: 4 Weeks
PERSONALITY: SOPHISTICATED, WHIMSICAL, ELEGANT, playful



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Before working with Lexi, I didn’t have much—just a name and a general idea of the vibe I wanted for Wishes & Wonder Events. Now, I feel amazing! The full branding has made starting the business so much easier. I can create professional, cohesive materials like contracts and vision boards. Lexi nailed it, especially with the pink! We’ve already started taking on clients, and our first big event is coming up. I’m excited to work with her again for White Pumpkin Studio’s rebrand next year!
Shannon Peniston
Wishes & Wonder Events




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