What did Myliu Marketing create for White Pumpkin?

Through The Signature Brand Experience, Myliu Marketing created a full brand refresh for White Pumpkin. The new identity features playful typography, layered tones, and lots of pink to capture the boutique’s warm, whimsical energy. The project also included custom illustrated signage and decals that make both storefronts stand out.

Where are White Pumpkin’s locations?

White Pumpkin has two locations in Eastern Iowa — their original shop in West Branch and their brand-new space in the Iowa River Landing in Coralville. Both stores share the same cohesive, colorful look created through their rebrand with Myliu Marketing.

What makes the White Pumpkin brand unique?

White Pumpkin’s brand is defined by its joyful, pink-forward aesthetic and attention to detail. Every design choice — from typography to tone — reflects the boutique’s fun, welcoming personality and love for all things celebration.

What was the goal of the rebrand?

The goal was to refresh White Pumpkin’s identity to better reflect Shannon’s vision for a cohesive, elevated brand that could carry across both locations. The new look feels vibrant, warm, and memorable — perfectly aligning with the boutique’s mission to bring joy through unique gifts and party goods.

White Pumpkin

Shannon Penisten | West Branch & Coralville, IA

THE SCOPE: THE SIGNATURE BRAND

THE VIBES: WHIMSICAL | INVITING | TIMELESS

THE INDUSTRY: BOUTIQUE/RETAIL

Shannon brings a bold and joyful perspective to her work at White Pumpkin Studio, a boutique rooted in fun, warmth, and community. Known for its paper party goods, curated gifts, and one-of-a-kind finds you won’t see anywhere else, her shop turns ordinary moments into magical celebrations. Her vision is all about creating a space where people can discover unique, joy-filled touches that make every gathering feel special and unforgettable.

White Pumpkin Studio came to us ready for a full refresh, and we built out a new brand through The Signature Brand Experience. Together, we created a bright, whimsical identity filled with playful typography, layered tones, and lots (and lots) of pink. Every detail was designed to capture the boutique’s warm, joy-filled energy.

To bring the brand to life beyond the screen, we designed custom illustrated signage and decals that make each storefront just as fun and memorable as what’s inside. White Pumpkin now has two locations — their original shop in West Branch and their brand-new space in the Iowa River Landing in Coralville, Iowa — both bursting with personality and color.

The result is a vibrant, pink-forward brand identity that reflects Shannon’s vision and positions White Pumpkin Studio as the go-to destination for unique gifts, party goods, and all things joyful in Eastern Iowa.

PAPER • PARTY • GIFTS • | WHITE PUMPKIN |

The absolute best! I just told Lexi how I wanted the brand to feel and that there needed to be pink and she knocked it Out. Of. The. Park. Everything that was in my head just came to life!

- SHANNON PENISTEN

Having a fully laid out brand that I love has made getting the business off the ground so easy! I am able to create cohesive contracts, vision boards, and more that look so professional thanks to Lexi!

- SHANNON PENISTEN

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"Creating Bold, Strategic Brands for Down-to-Earth Creatives."

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"Creating Bold, Strategic Brands for Down-to-Earth Creatives."

BRANDING + WEB DESIGN FOR THE BOLD FEMALE CREATIVE | A DOWN-TO-EARTH DIGITAL MARKETING STUDIO |

White Pumpkin

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"Creating Bold, Strategic Brands for Down-to-Earth Creatives."