
Honey Den
Tiffany Frederick | West Branch, IA
THE SCOPE: THE SIGNATURE EXPERIENCE
THE VIBES: FUN - WHIMSICAL - UPBEAT
THE INDUSTRY: GIFT SHOP/CANDY STORE
Tiffany brings a whimsical, joy-filled vision to The Honey Den, creating a space that’s equal parts nostalgic and full of heart. Her eye for fun and creativity turns simple moments into sweet memories—making The Honey Den a destination that feels playful, welcoming, and truly one-of-a-kind.
The Honey Den came to us ready for a total rebrand that captured its nostalgic charm and playful spirit. Through The Signature Experience, we created a vibrant new identity that feels whimsical, welcoming, and full of small-town sweetness. Think retro-inspired typography, candy-colored palettes, and plenty of personality.
Beyond the visuals, we helped shape The Honey Den’s positioning as the go-to destination outside of Iowa City for candy, gifts, and all things fun. From a cheerful brand suite with custom icons and patterns to upcoming signage and packaging designs, every detail was crafted to make the brand feel like the candy store of your childhood dreams.
Now, Tiffany has a brand that matches her vision—warm, joyful, and totally unforgettable.

BALLOONS THAT WOW • PARTY WITH BLISS •












“Before working with Lexi, my branding didn’t feel like me or the business I wanted to be. Now it’s fresh, fun, and totally the brand and vibe I needed. She took the time to understand what was important to me, went the extra mile, and delivered work that speaks for itself—worth every cent and then some!"
- TIFFANY FREDERICK






“Bouncing ideas off of each other was my favorite part of the process—it felt like true collaboration. Lexi gets me and my business, and that made all the difference. The end result is fresh, fun, and totally the brand and vibe I wanted and needed.”
- TIFFANY FREDERICK


_gif.gif)
© 2020 - 2025 Myliu Marketing LLC | Based in Iowa City, IA
All Rights Reserved | Privacy Policy | Terms & Conditions

"Creating Bold, Strategic Brands for Down-to-Earth Creatives."
"Creating Bold, Strategic Brands for Down-to-Earth Creatives."

BRANDING + WEB DESIGN FOR THE BOLD FEMALE CREATIVE | A DOWN-TO-EARTH DIGITAL MARKETING STUDIO |






































![🥹 Guys I want to cry about this one -
To kick off this sappy caption, Molly is an absolute rock star of a human being and I am 100% a better person because of her 🤍
@bookkeepingbymolly has been an internet friend of mine for about a year now and I straight up just asked her one day that when she was ready for a rebrand, if I could do it for her.. and ofc, she said yes 💍
Throughout our friendship and time working together she has let me: email her late-night (bcuz working moms lol), take creative control, and allowed me to just be so authentically myself.
(If you guys saw our DMs you’d think we’ve been friends for decades lol.)
She is such a hard worker, an amazing mom and a fantastic business owner. If you’re looking for bookkeeping, please inquire on her website 😉
All of this to say, I’m so proud to be this little piece of her journey and I can’t wait to watch her keep kicking ass 🤍
www.bookkeepingbymolly.com is now live everywhere 🥰
Love you to bits, Molly 🤍
[I hope to do another post soon on what went into this logo suite, but I just adore the concept of taking a business owners messy books and untangling them to where they can make empowered decisions.]
Services:
• Mini Brand Suite
• Mini Website Build
#branding #thefutureisfemale #socialmediamanagement #onlinedesign #iowaentreprenuer #iowabusinessowner #iowasmallbusinessowner #femalesinbusiness #femalepreneur #digitalmarketing #digitalmarketingstudio #womeninbusiness#iowadigitalmarketing#iowacityiowa #myliumarketing #desmoinesiowa #soloniowa #iowa #femalesinbusiness #soloentrepreneurs #onlinebusinesscoaching #femalesmallbusinessowner #sbo](https://scontent-den2-1.cdninstagram.com/v/t51.75761-15/488189143_18037277495567603_8508162019616466441_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=N8-FkQzuqjUQ7kNvwHojfhy&_nc_oc=AdlbGpmD-XS_dQzF0RYIiIP3qMeFyNYUaQ3pnsmJ3nKr8-OZm28XcOfzyqsPsdqJpsQ&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UMCyvMJDW2TrB-S9MdfIMg&oh=00_Afk1D0_CiDide9qnEdRPid9zZ1J86KKu_8FPguvjK7s3-w&oe=69387B0F)



![And my new mid-afternoon Alani habit does not help this spiral. Pls send help 🥲
Follow for more unhinged content! *takes a bow*
[#branding #thefutureisfemale #wixwebsites #socialmediamanagement #onlinedesign #iowaentreprenuer #iowabusinessowner #iowasmallbusinessowner #femalesinbusiness #femalepreneur #digitalmarketing #digitalmarketingstudio #womeninbusiness#iowadigitalmarketing#iowacityiowa #myliumarketing #desmoinesiowa #soloniowa #iowa #femalesinbusiness #solopreneurs #servicebasedbusiness #onlinebusinesscoaching #femalesmallbusinessowner #sbo]](https://scontent-den2-1.cdninstagram.com/v/t51.75761-15/486405486_18036473471567603_6459056630412953427_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=VifPgs_dcFAQ7kNvwHk7Zw0&_nc_oc=AdktRTBJeA-bCvygL9gRf_kj_MhxTmaw8Razvvf72Qu3izXhpO2dochokcWVymtbr4k&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UMCyvMJDW2TrB-S9MdfIMg&oh=00_AfnuEW8d0AVL0C9jJiXp9HEsxTx8nHI5lUQ8qTN081tX-w&oe=69388A69)










