What services did Myliu Marketing provide for Midlife Rising?

We designed a bold new logo and a two-page Mini Brand Website to launch Midlife Rising with confidence. The project included a powerful visual identity and streamlined site that balances professionalism with empowerment.

What was the design inspiration for Midlife Rising?

The brand identity reflects Miranda’s fire for advocacy in women’s health. We combined strong typography and a confident color palette to create a look that is bold, empowering, and transformative.

Where is Midlife Rising located?

Midlife Rising is based in Iowa and serves women through corporate wellness workshops, keynotes, and educational programs that address midlife health, hormones, and empowerment.

What makes this project unique?

This project created a bold foundation for Midlife Rising with a logo and two-page website that captures Miranda’s vision to transform how midlife and menopause are discussed in workplaces and beyond.

Midlife Rising

Miranda Zuhlke | Madison, WI

THE SCOPE: MINI BRAND & MINI WEB

THE VIBES: BOLD – EMPOWERING – UNAPOLOGETIC

THE INDUSTRY: HEALTH & WELLNESS

Miranda brings a fierce, passionate perspective to her work at Midlife Rising, blending medical expertise with unapologetic advocacy for women in midlife. She’s not afraid to take on the silence around menopause, hormones, and sexual wellbeing—turning taboo topics into empowering conversations that leave women feeling seen, supported, and ready to rise.

Midlife Rising launched with a bold new logo and a two-page Mini Brand Website designed to set a strong foundation with room to grow. The identity pairs powerful typography with a confident color palette, creating a look that feels both authoritative and inspiring. The streamlined site captures Miranda’s fire for advocacy while keeping the experience approachable and clear, giving Midlife Rising a polished online presence that educates, empowers, and sparks change.

VISIT HER SITE

Midlife is Not the End | Sex. Hot Flashes. Fatigue. | Midlife Rising | Bringing Back the Fire |

Two-page website design for women’s health education and empowerment

“OMG OMG OMG in LOOOOOOOOOOOOOOOVE. Truly, I feel so seen. I am proud. I feel like every potential new client will visit my site and be like, ‘damn, this girl has got it goin’ on!’ … Lexi is here for the girls. What she does is more than pump out cute looks, she submerges herself in your identity, purpose and mission and swims around in it until the most authentic brand rises to the surface. She cares. About you, your final product, your success.”

- MIRANDA ZUHLKE

INQUIRE

"Creating Bold, Strategic Brands for Down-to-Earth Creatives."

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"Creating Bold, Strategic Brands for Down-to-Earth Creatives."

Myliu Marketing branding project for women’s health advocate Miranda Zuhlke

“Off the bat Lexi was so real and saw me. She understands that an entrepreneur is more than just their business, they are a whole human and every ounce of that contributes to how they want to show up. I never had to fake it, and as someone with extreme imposter syndrome, that was such a gift.”

- MIRANDA ZUHLKE

Midlife Rising

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"Creating Bold, Strategic Brands for Down-to-Earth Creatives."