What services did Myliu Marketing provide for Lunea Wealth Management?

We provided The Signature Experience, which included a full brand identity and website design. The project established a modern, elevated look with refined typography, poetic color inspiration, and fresh imagery tailored to Lunea’s inclusive, client-centered mission.

What was the design inspiration for Lunea Wealth Management?

The Lunea brand was inspired by moon phases and cycles, symbolizing transitions, intuition, and guidance. The aesthetic blends modern refinement with feminine strength and calm clarity, creating a financial brand that feels approachable yet empowering.

Where is Lunea Wealth Management located?

Lunea Wealth Management is based in Iowa and serves ambitious women, queer folks, and underrepresented voices seeking clarity and empowerment in their financial lives.

What makes this project unique?

This project built Lunea Wealth Management from the ground up, positioning it as a radically different alternative to traditional financial firms. The brand identity and website reflect inclusivity, empowerment, and strategic clarity—resonating deeply with Lex’s target clients.

Lunea Wealth Management

Lex Mickelson | Cedar Rapids, IA

THE SCOPE: THE SIGNATURE EXPERIENCE

THE VIBES: ELEVATED/INCLUSIVE/EMPOWERED

THE INDUSTRY: FINANCIAL SERVICES

Lex brings an elevated yet intuitive perspective to her work at Lunea Wealth Management, blending strategy with empathy in a way that feels both empowering and approachable. Her vision is rooted in clarity and confidence, giving her clients guidance that makes financial decisions feel less overwhelming and more achievable.

Lunea Wealth began when founder Lex Mickelson saw a gap in the financial industry for women and marginalized communities — and decided to do something about it. With more than 15 years in financial services, she set out to build a firm centered on empowerment, education, and intentional wealth planning.

Through The Signature Experience, we created a brand and website that feel modern and elevated with soft, intuitive typography and a color palette inspired by moonlit transitions. Every detail was designed to balance professionalism with creativity, confidence with calm.

The final result is a cohesive brand and online home that capture Lex’s vision and position Lunea Wealth as a fresh, radically different presence in the financial industry.

VISIT HER SITE

Elevated financial advisor website design for Lunea Wealth Management

Finances aligned with you in mind // Lunea Wealth Management //

Inclusive wealth management branding project by Myliu Marketing

Custom financial advisory website with intuitive navigation and modern design

Brand Images by Randi Lea Photography

“I am absolutely ecstatic with how my branding and website turned out. Lexi hit the nail on the head when it came to bringing my vision to life—she was collaborative, creative, and such a fun partner to work with. Every target client I’ve shown it to has been just as obsessed with it as I am, and I couldn’t have asked for a better experience.”

- LEX MICKELSON

"Creating Bold, Strategic Brands for Down-to-Earth Creatives."

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"Creating Bold, Strategic Brands for Down-to-Earth Creatives."

Clean and professional wealth management website design in Iowa

“You should jump on working with her before her pricing goes up—what she delivers is next level.”

- LEX MICKELSON

BRANDING + WEB DESIGN FOR THE BOLD FEMALE CREATIVE | A DOWN-TO-EARTH DIGITAL MARKETING STUDIO |

Lunea Wealth Management

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"Creating Bold, Strategic Brands for Down-to-Earth Creatives."